Tool

Viral Growth Loop Visualizer

See how supplier acquisition compounds through referrals, buyer pull, content, self-promotion, and partner channels.

Loop assumptions

Set the current supplier base, then tune the five loop inputs that can create the next wave of supply.

Active suppliers today Loop delay

Buyer pull rate Buyers request missing suppliers they already want on the marketplace. Supplier referral rate Live suppliers introduce peers, adjacent suppliers, or local lookalikes. Self-promotion strength Suppliers pull others in by sharing storefronts, links, or better marketplace workflows. Content / SEO pull Supplier-intent content, alternatives pages, and education attract new supply inbound. Partner lift Associations, software partners, and channel relationships feed new suppliers into the loop. Onboarding conversion How much loop-generated interest actually finishes onboarding. Activation rate How much onboarded loop-generated supply becomes live and able to generate the next cycle.

Growth loop simulation

The first cycle shows how the current active base generates the next wave. The second cycle shows whether the loop is actually compounding.

Loop-generated prospects

The total supplier interest generated by all current loop inputs.

New active suppliers next cycle

The number of additional active suppliers created by one full loop cycle.

Cycles to double supply

Supplier referrals

Supplier self-promotion

Content and SEO

Partner channels

Buyer pull

Loop diagnosis

This tells you which part of the compounding system is pulling hardest and which part is lagging.

Strongest loop

Weakest loop

What to build next

A growth loop does not improve because it looks elegant on a diagram. It improves when one weak node gets stronger in the product or go-to-market system.

Operator next move

How to read the loop

The loop only compounds when each step hands off cleanly into the next. Otherwise the marketplace keeps paying manual acquisition cost every cycle.

Referral loop

Best when the marketplace already delivers visible value and suppliers have peers worth introducing. Weak before first liquidity, strong after first proof.

Self-promotion loop

Works when the product makes suppliers look better or operate better. Widgets, storefronts, claim flows, and booking buttons strengthen this path.

Content loop

Works when supplier-intent pages, education, and alternatives content solve the same problem the marketplace solves. Slower, but durable.

Partner and buyer pull

These loops work when the marketplace lets outside actors help recruit supply. Buyers request missing suppliers. Partners unlock concentrated supplier pools.