Idea
Name the market and sharpen the sentence before you trust the score.
Tool
Marketplace Viability Test
Score a marketplace idea across urgency, pain, payment timing, speed value, supply scalability, and self-organizing demand.
Interactive tool
Marketplace Viability Test
Score a marketplace idea across urgency, pain, payment timing, speed value, supply scalability, and self-organizing demand.
Use this as a fast structural screen before you move into beachhead, product, and expansion validation. All six factors matter. A high score is a signal, not a verdict.
Strength score
- Overall strength
- Weakest factor
This score uses all six factors. Read it with the weakest factor in mind, because one structural weakness can still slow the whole marketplace.
Score the six factors
Use 1 for structurally weak, 3 for mixed, and 5 for structurally strong. All six factors matter to the final score.
Urgency
How fast the buyer needs help once the problem appears.
1Can wait months
3Should solve soon
5Needs action now
Pain intensity
How emotionally or operationally painful the problem feels.
1Minor annoyance
3Real problem
5Severe pain
Willingness to pay now
How easily money moves at the moment the problem becomes painful.
1Hard to monetize now
3Sometimes payable
5Payment moves immediately
Speed premium
Whether faster matching or resolution is worth meaningfully more money.
1Speed barely matters
3Speed helps
5Speed changes the outcome
Supply scalability
How much the value depends on scarce, slow, or highly constrained human supply.
1Severe supply bottleneck
3Some supply friction
5Supply can scale cleanly
People already organizing around it
How often people already gather in WhatsApp groups, local Facebook groups, classifieds, or forum threads to solve this themselves.
1You rarely see it happening
3It shows up sometimes
5People organize around it all the time
What looks strong
Read the score as a structural hint, not proof of demand.
Biggest drag
The fastest way to misread this tool is to ignore the weakest structural factor.
Do this next
Use the score to decide the next manual validation move, not to skip validation entirely.
Do not assume yet: