Listing or subscription
Provider-side recurring revenue for visibility or access.
Tool
Marketplace Monetization Simulator
Compare single-model and hybrid marketplace revenue stacks across leads, commission, payments, subscriptions, ads, software, and capital.
Interactive tool
Marketplace Monetization Simulator
Compare single-model and hybrid marketplace revenue stacks across leads, commission, payments, subscriptions, ads, software, and capital.
Pick a marketplace model, layer monetization lines on top, and compare the revenue lift from a hybrid stack against a single-model baseline.
Marketplace profile
Start with the operating model and category shape. The simulator uses these to build the baseline and recommended stack automatically.
Your hybrid stack
Turn revenue lines on or off, then adjust the assumptions. This is the stack you are testing against the single-model baseline and the recommended hybrid.
Lead fees
Paid connections or lead unlocks before the deal closes.
Commission
Take rate on on-platform transaction value.
Payments margin
Payments, payout speed, FX, or treasury-like economics.
Ads or featured placement
Scarce attention sold back into a dense marketplace.
Workflow software
CRM, scheduling, quoting, inventory, analytics, or premium tools.
Capital or infrastructure
Financing, API, rev share, or ecosystem-style revenue on top of the core stack.
Compare the revenue stacks
Use the baseline to see what a single-line model would produce, then compare that to the recommended stack and the hybrid you are modeling manually.
Lift vs baseline
Lift vs baseline
Your line-item revenue mix
The simulator keeps the math explicit so you can see which line is doing the work and which line is mostly decorative.
Operator readout
Use the simulator to test upside, then use this panel to decide whether the stack is realistic enough to ship.