Structure
Business model
Structure comes first. The more the platform controls, the more the rest of the stack has to deepen with it.
Articles
What to read for Business model
The marketplace operating stack: structure, trust, and monetization
Choose the right control layer, build trust at that layer, and monetize only the value your marketplace truly owns.
How to Choose a Marketplace Business Model
Directory, lead gen, booking, and managed marketplaces are different choices about control, liability, monetization, and who owns the transaction.